Proven Results
Case Studies.
Queensland Pilates Studio & Online
One month. Invisible to impossible to miss.
A wellness brand came to us weeks out from the launch of their biggest sale of the year - posting consistently, landing nowhere. We rebuilt the strategy around the launch date, not around guesswork. Thirty days later, reach was up 4.2x and over a quarter of their audience was brand new.
23,480 → 99,090
287,677 → 953,166
up from 20%
The Brief
A growing brand with a great following, weeks from launch, but almost invisible online - with engagement from the same couple of people over and over again. Content was going out. But it wasn’t landing with a new audience.
What We Did
A strategy-first reset: a monthly content plan built around the launch date rather than guesswork, one clear creative direction, and consistent, intentional posting engineered to reach new people. We ran it end-to-end - direction, creation, editing, optimization - with every post working to put the brand in front of people who hadn’t found it yet.
“Laura is a great asset to have on your socials team, she is creative & she is resourceful. We loved working with her & adding her ideas to our creative execution helped implement more structure and a clearer overall brand vision.”Planning a launch? Let’s talk →
Nala Social Studio Founder
2,000 to 25,000 followers in nine months. Zero ads, zero giveaways.
Our own founder’s personal brand sat on the back burner for years while she scaled everyone else’s. In July 2025, she turned the same strategy framework we run for clients on her own account and grew from 2,866 to over 25,000 engaged followers in nine months.
2,866 → 25,389
68 → 215
27 → 124
Zero paid growth
The Brief
We run a social media agency, and for a long time our founder’s own account was the last thing on the list. Client work always came first, and her own presence sat stagnant while she scaled everyone else’s. That changed in July 2025. Starting point: 2,866 followers, an inconsistent posting history, and no clear content identity.
What We Did
No paid growth. No giveaways. Five deliberate shifts, applied with the same rigor we bring to every client account, broken down below.
01
Pillars, not trends
Stopped posting randomly and built content around three pillars that were genuinely, authentically her: health & wellness, fitness, and life between Bali and Australia. Content pulled from real life instead of chasing trends, so she never ran out of things to say.
02
Raw, with intention
Moved beyond the highlight reel to show the fitness grind, the early mornings, the real unpolished days. Raw content builds trust faster than anything overly produced. But restraint mattered just as much: not everything got shared.
03
Education meets lifestyle
Educational content earns saves; lifestyle content earns connection. One builds credibility, the other builds humanity. Together, they build the trust that turns followers into clients.
04
Consistent, even on hard days
Quality over quantity, always, but quality still has to show up on schedule: replying to comments, asking questions, staying present, and posting when motivation was low. Output scaled accordingly, from 27 Reels in January to 124 in September as the system compounded.
05
Trial Reels for cold audiences
Trial Reels test content with people who don’t already follow you, before it ever touches the main feed. Only the winners get pushed to existing followers, a way to grow beyond the current audience without gambling engagement rate on every post.
The real unlock was a mindset shift: treating a personal account with the same strategy, intention, and standards as any client account.
“I started treating my own account the way I treat my clients’, with strategy, with intention, with standards. If you wouldn’t post it for a client, why are you posting it for yourself?”Want this kind of growth? Let’s talk →